Crafted for partnership
At GA Pet Food, we support independent pet retailers like you to create a brand you're proud of, built around food you truly believe in.
Crafted for partnership
At GA Pet Food, we support independent pet retailers like you to create a brand you’re proud of, built around food you truly believe in.
More than just pet food
For our Partners, it is not just about what goes on the shelf. It is about creating something that reflects who they are and what they stand for. A range they can trust. Something they are proud to sell.
We create pet food you can believe in, crafted with care, quality, and consistency. And our support goes far beyond the food itself. You might be independent, but you are never alone in this partnership.
Freedom to shape your brand
Working with GA Pet Food gives you the freedom to build your own brand.
You can choose from our ranges and recipes, then shape how your pet food looks, how it is positioned, and how your brand grows over time.
Every bag should reflect who you are. That is why we give you the opportunity to tell your own story, your way.
Uniquely different
With high levels of freshly prepared meat, unique protein sources and recipes designed by pet nutritionists, your range offers something genuinely different.
Not just for pets, but for the people choosing what to buy.
From Angus beef to Scottish salmon, each recipe brings something distinct to your range.
How do I become a GA Partner?
Starting your own pet food offering with GA is a clear and supported process, designed to guide you from your first conversation through to launch.
We work closely with you at every stage, making it straightforward to take the next step and begin building your own brand.
Start your application
Complete the Partner Application Form to tell us more about your business and your ambitions.
How do I become a GA Partner?
Starting your own pet food offering with GA is a clear and supported process, designed to guide you from your first conversation through to launch.
We work closely with you at every stage, making it straightforward to take the next step and begin building your own brand.
Start your application
Complete the Partner Application Form to tell us more about your business and your ambitions.
What happens next?
We’ll be in touch
Our New Business team will review your application and be in touch to discuss the next steps.
We’ll visit your store
Your dedicated Partner Manager will visit your store, understand your goals and support your onboarding.
Start building your range
You are ready to choose your first recipes and start building your range.
Trusted by our Partners
Every Partner has their own story. These are genuine experiences from businesses that have grown with GA, built ranges they are proud of and experienced the care and support that makes a real difference.
Support that understands your market
Partnership at GA Pet Food is built around personal support. Every Partner has a dedicated Field Partner Manager based in their own country, with local language, market knowledge and an understanding of the customers they want to reach.
They work alongside you with practical guidance, from store placement and market insight to growing your customer base.
Behind them, our In-house Partner Managers help look after your orders and work with teams across GA to keep everything moving smoothly.
Together, they make sure the right support is always close by, wherever your business is based.
Manage your range with ease
Creating your range is only part of the story. Managing and growing it matters just as much.
Your Partner Portal gives you simple, secure access to your account, wherever you are. Place orders, manage existing ones and reorder from previous orders, from any device, while your business keeps moving.
Whether you are reviewing stock, planning ahead or fitting orders around a busy day in store, the Partner Portal is always there when you need it.
Learn, connect and grow with the GA Academy
The GA Academy is your dedicated learning and community platform, created to help you build knowledge, confidence and capability.
Access practical insight from GA experts, leading pet retailers and industry specialists, while connecting with other independent retailers who share your ambition.
You can also book personalised Partner Tours and attend GA Partner Events, giving you the chance to see our facilities and meet the teams first-hand.
Never miss a sale with the MyBox Delivery service
MyBox Delivery helps you meet customer demand, even when a product is not on your shelves.
Whether it is a specific recipe or a range you do not currently stock, you can send as little as one bag directly to your customer’s door.
Orders are delivered under your brand, with no mention of GA Pet Food on the parcel or paperwork, so your customer sees the order as coming from you.
MyBox Delivery is currently available to Partners in Mainland UK. European markets are to follow shortly.